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The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

7.52001·55m
DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Cast

Douglas Rushkoff
Douglas Rushkoff
Christina Aguilera
Christina Aguilera
Greg Berlanti
Greg Berlanti
Jessica Biel
Jessica Biel
Adam Carolla
Adam Carolla
Fred Durst
Fred Durst
Malcolm Gladwell
Malcolm Gladwell
Carson Daly
Carson Daly
?
Lewis Goldstein
Shaggy 2 Dope
Shaggy 2 Dope
?
Brian Graden
Tom Green
Tom Green

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