Metro Sports Legends

4/20/2001

The impact Joe Namath had on New York on-and-off the field after joining the Jets following his collegiate career at Alabama. Explores the celebrity status that Namath attained in New York starting with the record-signing bonus he was given by Jets owner Sonny Werblin out of the University of Alabama, the opening of his Bachelor III restaurant and how he became the first “darling boy” sports celebrity of Madison Avenue.