Gruen Sweat

8/1/2012

This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.

8/8/2012

This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.

8/15/2012

This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?